23 February 2012 --:--:--
P R O F I L E
|
Frequency
|
101 FM |
|---|---|
|
Station ID
|
One O One JAK FM |
|
Format
|
Adult Contemporary Hits Radio |
|
Tagline
|
Best Music from the 90's and Today |
|
Music characteristic
|
Hits music from 90's and today, upbeat, easy listening |
|
Language
|
Indonesian 70%, English and others 30% |
|
Brand value
|
Charming, aspirational, focus, popular, adventurous |
L I S T E N E R S P R O F I L E
| Sex | Male, female |
|---|---|
| Age | 25 - 34 years (main), 35 - 45 years (spread) |
| SES | A, B |
| Marital Status | Single, newly wed |
| Education | Academy, university |
| Geographic | Jakarta |
| Characteristic | Young urban, upcoming professionals, outgoing, modern, trendy, brand sensitive |
